Building Business Relationships Through Flowers
Over six years, we’ve learned that successful corporate gifting isn’t about flawless arrangements—it’s about mastering the delicate art of professional relationships and timely gestures that matter most.
How We Tackled the Corporate Gifting Challenge
In 2019, clients repeatedly voiced the same frustration: "Beautiful flowers, but they arrived after the meeting." We realized we weren’t simply arranging blooms—we were shaping moments that could make or break business relationships.
The Timing Breakthrough We Discovered
Our breakthrough emerged when a client faced a meeting moved up by three hours in 2023. Rather than saying it was impossible, we created what we now call "flex-timing"—arrangements that look perfect whether delivered at 9 AM or 2 PM.
"Today we craft arrangements with multiple peak moments throughout the day, so your flowers never look like they’re waiting around."
Our Problem-Solving Process
We developed this approach after watching too many well-intentioned gifts create awkward moments instead of meaningful connections.
The Context Discovery Phase
We learned this the hard way when a client's congratulatory arrangement arrived during a difficult restructuring announcement. Now we ask the questions that florists usually don’t: What’s happening in your business right now? What’s the mood you’re working with?
Recent example: a client aimed to celebrate a partnership but noted their partner company was dealing with a family tragedy. We shifted from bright celebration to thoughtful support—same partnership acknowledgment, completely different emotional approach.
The Practical Reality Check
Beautiful arrangements that nobody can maintain become awkward within days. We learned to design for real office environments—air conditioning, varying light, busy receptionists who might forget to water.
Our "office-hardy" selections include flowers that dry gracefully rather than wilt dramatically, and arrangements that look intentional even when they’re not perfectly cared for after a busy week.
The Follow-Through Innovation
We discovered the real impact happens after delivery. A client mentioned that visitors were still asking about their flowers weeks later, and they still looked fresh. That’s when we realized we weren’t just delivering gifts—we were creating ongoing conversation starters.
Now we include subtle care cards that help the recipient keep arrangements looking professional longer, plus seasonal refresh options for clients who want to maintain that polished impression year-round.
The People Behind the Process
We’re not traditional florists, and that’s likely why our approach works. Our backgrounds in business consulting and hospitality management taught us to see gifting as relationship strategy, not just decoration.
Alex Reed
Lead Design Curator
Former hospitality manager who kept noticing how flowers affected guest experiences in high-end venues. Alex brings that same attention to environmental psychology to corporate spaces, understanding how floral choices influence business conversations and first impressions.
Jordan Chen
Client Relations Director
Started in business consulting before realizing that successful partnerships often rely on thoughtful gestures that many companies misinterpret. Jordan specializes in timing, cultural considerations, and the subtle art of building business relationships through meaningful gifts.
